Make the portal literal.
Itaú was launching Portal Itubers, a new intranet for its whole workforce, and needed an internal campaign to tell every Ituber one thing: whatever you're looking for, it's now in the Portal.
So we made the portal literal. In four short films, Itubers looking for something (a birthday, a policy or form, their benefits) step through a glowing portal in the middle of their own office and find it on the other side. The fourth film announced the launch itself.
Cardinal invited us to pitch, and we took it on as creative direction, direction and production, from first idea to final delivery in about a week.
The films star real Itaú employees, so they stay internal. What we can show here is the idea, the storyboards and the portal VFX.
Agency: Cardinal
Client: Itaú
Creative Direction, Direction & Production: Colectivo
Director: Fede Mohr
Producer: Lucia Fraga
The four pieces
Cumpleaños
BirthdaysA cake goes round the office and an Ituber realises she missed a colleague's birthday. Through the portal, every birthday is waiting for her: birthdays now live in the Portal.
Normas y Formularios
Policies & formsMagnifying glass in hand, an Ituber digs through piles of paper looking for one policy. He steps through the portal, where every norm and form is one click away.
Beneficios
BenefitsThe elevator doors open on an Ituber with a question about his benefits. The answer is on the other side of the portal, with all his benefits in one place.
Lanzamiento
LaunchThe launch piece. An Ituber walks through the office, a portal opens in front of her and she finds herself on the other side, introducing Portal Itubers to everyone.
