The idea
Let the sofa tell the story.
Who knows you better than your sofa? You spend more hours together than with almost anyone, so for TCC we let it speak.
In Silloneros, the sofa talks to its owner about how much better his life has been since TCC came home. After all those hours side by side, it would know.
Cardinal brought the brief and creative direction. We directed and produced the spot as a full AI production.
AI
Client: TCC
Agency & Creative Direction: Cardinal
AI Production: Colectivo
Director: Fede Mohr
